Cloud native data driven customer journey

TeamValue X Air Miles

An organization that bases its decision-making on data (Data Driven Decisions) gains more clarity, control, and insights. But how do you ensure a smooth transition to a data-driven organization without first having to undergo a cultural change?

TeamValue assisted Air Miles in their transformation to a Cloud Native Data Driven Customer Journey. In addition to practical advice and pitfalls concerning people, processes, and technology, in this webinar, we also offer insights into how to work with proven standards, such as the Data Hub that has been implemented at Air Miles.  

Lydia de Haan, Director of Data & Analytics at Air Miles, will share her experiences with the Data Hub and the valuable contributions it has made in terms of scalability, insights, and costs, among other things.

The program

Air Miles – Dr. Lydia Kruithof-de Haan – Director of Data and Analytics

• Introduction to Air Miles and Air Miles Rebranding;
• Data-driven operations at Air Miles;
• The value: facts and figures.

TeamValue – Xander Kuiper – Cloud Data Architect

• Data Hub Framework;
• Data Hub vs. Business Value;
• DataOps in practice.

Q&A with Lydia and Xander

• Questions following the presentation:
• Key takeaways you can start with tomorrow.

Who is this webinar for?  

This webinar is for anyone interested in a Cloud Native Data Driven Customer Journey. From large corporate organizations to SMEs. The methodology, in combination with the Data Hub, can be applied to any situation. That's what makes this solution so unique.